5PREVIEW is a brand founded in 2008 by Swedish designer and illustrator Emeli Mårtensson, whose illustrative expressive style and her ironic imaginary became soon popular through a series of graphic t-shirts collections. In January 2008, in fact, in Via Cavour Ranked # 221 in Rome, was created the first hand-printed t-shirt with the recognizable, large and impressive prints “made in Italy”-
5PREVIEW has a strong ideology of design: a minimalist visual approach that inspires, provokes and humorizes maintaining a simple innocence. As a small brand, also, his approach to the design process is absolutely handmade. The prints and styles are developed in-house, using traditional printing methods and inks.