Rapper Snoop Lion collaborated with Adidas Originals to launch his latest sneaker collection, available exclusively at Foot Locker
2 September 2013
The legendary rapper Snoop Lion has teamed up with Adidas Originals to launch the latest collection of sneakers, available exclusively at Foot Locker. The new Adidas Originals Hard Court Defender collection combines the famous Hard Court silhouette with the classic basketball street style. The retro design blends perfectly with the style of the 90s to create these sneakers.
The iconic Adidas’ three lines and the band adjustable strap dominate the upper of the shoe, which is made with a combination of leather, nubuck and mesh. The construction of the vulcanized sole and the classic color blocking are completed by the oversized logo placed on the tongue, recalling the basketballs iconography 80s. The Adidas Hard Court Defender are available in three colors: white, aluminum and acid green.
The collection is completed by the Colorado Raglan Full Zip Fleece. The jacket comes with a mix of fabrics, nylon and fleece, accompanied by a deep blue color block color, medium gray and white: the perfect partner for the Defender sneakers.
The TV campaign sees Snoop Lion dominate the streets of LA with his Adidas Originals Defenders. Together with some of the coolest guys on the streets of Los Angeles, Snoop shows perfectly how each personality this fall can be “king of the sneaker.”