The common places that every day the fashion (and those who follow it) is facing are exhausting. The idea that this is just a frivolous world, easy-to-impact and obsessively “strange” has been torn by a simple event, well organized (and difficult) as that of PescaraLovesFashion Show.
With the intention (example) to enhance their own territory, the guys from Pescara Lei Events organized a two days when shops before and emerging designers then shown theirselves to the city in their “normal” everyday life, in the middle of the more note square of the city. However, the project was not only this: PescaraLovesFashion, in fact, before a show is a blog, and its authors are familiar with the potential that today the Web and social sharing have. For this, they called some fashion bloggers (including me /happy!) with the task to introduce the stars of this show.
Unfortunately, for work reasons, my experience lasted only one day (the first), but it was enough to confirm that small and medium-sized companies/brands are the real resource of our country. Their work is “underground”, little known in the mainstream world of the usual well-known brands, but it is lifeblood for ideas, experimentation and craftsmanship. And it is precisely for this reason that to emphasize them is a task that the organizers PescaraLovesFashion accepted and, in the small of my blog, I want to make the same through this post.
This is a blog mainly affecting on not formal men’s fashion clothing, so my focus has shifted on two of the shops that was present in the parade, close to this style: Voice (Sorry For The Disturb) and TUB The Urban Box.
Voice (Sorry For The Disturb) stood out on the catwalk for the modern eye of its clothes: the atmosphere they created was that of young people who want to dress fashionably without having to run into the usual t-shirt, with the usual prints and usual cuts. Some of the clothes were by Happiness Basics (a brand today very well-known), while AlfaOmega is the brand that the owners of the shop propose. The tank tops combine the idea of street basketball, both in cutting and in the number on the chest, with a strong floral pattern all-over printing, and sweatshirts with kaleidoscopic images from the animal and plant world.
TUB The Urban Box is truly innovative: a streetwear shop clearly inspired by American style, with an art gallery, close to the world of rap music creating freestyle contest. Among the brand My Yard, Slim Bones and No Sego but also the famous Obey, Minimum (that I love!), Native Youth and Lobster. All we fell in love especially with their sunglasses and backpacks (backpack and folder version).[/toggle]
A special thanks goes out to all the guys from Pescara Lei Events that are committed to create this show (first Ilenia Colasante, “realistically visionary”), and the fashion bloggers present: Kristel Vionnet Vivienne of Kultural-Mente Moda Valentina Castelli and Andrea Ferrini of Look da rifare Antonella of La mode oui c’est moi, Marika Odoardi of La vie c’est chic, Lisa of FashionCulture Greta Massimi of Heel 12, Grace Ventrella of Bow Of Moon, and Anna Bossa of The Annelicious
