KMag is one of the most important Polish magazine dedicated to art, music, but also the style and street fashion. In the issue of October 2013 was published the editorial POPCORN. These are shots taken by Daniel Stelmaszak in collaboration with Karolina Bak, and hair-styling and makeup of Gor Duryan. The title of the editorial plays with the choices of clothing at the base of this editorial: the word “popcorn” in fact is not used as a device to indicate the food as for the fact that it contains the term POP, understood as popular. Most of the clothes used in the editorial in fact looks at the world’s most popular international brands of streetwear: Adidas, Calzedonia, Nike SB, H&M, Levi’s, ASOS, Quicksilver and Converse. A way to express the art through everyday brands.