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3 reasons to love Pharrell Williams x adidas Originals Superstar Supercolor

Supercolor, the new collection of Superstar designed by Pharrell in collaboration with Adidas, reaches its intent to strike lovers of the sneakers

Pharrell Williams, adidas Originals, Superstar Supercolor

The world is already divided: those who hate states that they are not so original (as if someone had screamed that!) and they seems Made in China (as if they were wearing only Made in Italy). The reality is that Supercolor, the new collection of Superstar designed by Pharrell Williams in collaboration with Adidas, reaches its intent to shake all the lovers of sneakers. So here the 3 reasons to love Pharrell Williams x adidas Originals Superstar Supercolor:


Pharrell Williams, adidas Originals, Superstar Supercolor

1. Nonskaters can wear Supestar too

Superstars were very popular in the 80s, but then becomes an exclusive shoes for skaters. And Adidas never update them, letting the usual buyers of sneakers had a prejudice against them. Founded, obviously. Pharrell reset this preconception, creating a design (external and internal) that made this shoe really modern.

Pharrell Williams, adidas Originals, Superstar Supercolor

2. Stop with the usual colors for sneakers

The collection contains 50 shades of color. And apart from the classic colors that normally can be found for many other sneakers, there are other colors that were never designed for sneakers, especially at this price range. It is an excellent opportunity to get out of the routine of the usual colors for sneakers and try something new.

Pharrell Williams, adidas Originals, Superstar Supercolor

3. Not everything that glitters is plastic

Pharrell’s idea was not simply to totally color the shoe, but added a touch less street and more “luxury” using leather on the upper skin (and the rubber on the tip). This has given new life to the shoe, making it less sports and much more street. Suits to jeans, even the most skinny, and with a more formal blazer too.

Bitch,I'm A Pro

 

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