A symbol of cultural authenticity, denim has become a recognised part of everyday life. From jeans and shirts, to jackets and accessories, denim is everywhere. No longer just considered a work wear staple or the ultimate expression of youth rebellion, denim is now deeply entrenched within the fabric of fashion.
Cementing its position as a leading denim authority, this season TOPMAN introduces its largest denim offering yet “This Is Denim” campaign. Each garment within the collection has been carefully crafted and edited to showcase the breadth of TOPMAN’s denim offering. From the introduction of new styles such as the Japanese inspired “Wide Leg Crop” and “70’s Kick Flare” to more recognisable TOPMAN fits like the “Stretch Skinny”.
In this outfit, for example, I’m wearing Ltd Core Selvedge Denim Jacket, an item of the premium selvedge denim collection created in collaboration with the Japanese denim mill Kurabo. Along with the jacket I wore a dark blue shirt with white polka dots by H&M, the Pleat Shorts by Odeur and for the feet I wore the comfortable and fun Adidas x Jeremy Scott Nizza Jagged.
In celebration of “This is Denim” there will also be a digital take over on TOPMAN.com allowing customers to ‘Win a Year’s Worth of Denim’. To be in with a chance at winning customers can simply go on to TOPMAN.com and enter their email into the prize draw. As an added bonus there is no price limit on product and the prize allows customers to select across the entire denim collection. As an additional bonus, every TOPMAN store will also feature a Denim Roulette and will encourage customers to spin the wheel in order to either win their selected item from the new collection or redeem a 20% off voucher.
The ‘This is Denim’ launch and takeover will be at TOPMAN Oxford Circus from the 24thSeptember.
I was wearing:
Jacket: TOPMAN
Shirt: H&M
Pants: ODEUR
Shoes: ADIDAS x JEREMY SCOTT
Photo: Giacinto Mozzetta
