Exploring the journey of the modern man, the Orange Culture AW16 collection is built on the idea of what communication would be without senses. Using an array of materials, the clothes themselves become the means of conversation, with texture and print creating an outlet of expression that doesn’t require the use of words.
Linen, cotton, denim, silk and leather all boldly feature alongside bespoke crochet pieces created in collaboration with Ed Goth as well as bold hand dyed Adire print pieces inspired by cells, senses and the lack there of. As a result, the collection represents a replacement for the senses altogether – providing an alternative but nevertheless effective response to self-expression.
Contemporary Nigerian menswear designer, Adebayo Oke-lawal created his brand ‘Orange Culture’ in 2011. Working with traditional tailoring techniques and influenced by the culture of his surroundings, he describes the brand as ‘a movement rather than just a clothing line’. His collections have gained the interest of the heads behind LVMH Prize earning him a nomination for the award, as well as an invitation from GQ Italia to present at Pitti Uomo in Florence. Interest from BoF and Vogue has since followed, both placing Orange Culture in their ‘Ones to Watch’ features.
Photography: Travys Owen at One league agency @travysowen
Styling, Art direction and casting: Gabrielle Kannemeyer at One league agency and Lampost SA – @gabriellekannemeyer
Models : Kevwe, Ronald, Kwen and Samuel from 20model management @20modelmanagement
Bags: Nodrog Street
Jewellery: Neon Zinn