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Bomb bath Error 404: the bath art for freedom

The proceeds of the sale of bath bomb Error 404 is a digital fund to support campaigns for digital rights worldwide

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Lush, ethical brand of fresh handmade cosmetics, joins forces with Access Now, an international organization for digital rights, to support the global campaign #KeepItOn to fight against the government blocks of Internet.


The campaign, launched on the occasion of Black Friday, sensitizes customers on the topic of digital rights. The Lush staff and local partner associations of the campaign have called everyone to sign the petition on www.accessnow.org/keepiton to ask to world leaders to not interrupt the Internet.

The campaign ended Wednesday, December 7, 2016, the day when the petitions were delivered to government leaders attending the Internet Governance Forum (IGF 2016) in Guadalajara, Mexico, where the delegates of the United Nations meet to talk about public policy issues related to the development of an open Internet ecosystem. More than 30,000 members of the public and private sectors participate in the Forum, that becomes a crucial time for government leaders to oppose to any Internet blockade.

Bomb bath Error 404: the bath art for freedom

The goal of #KeepItOn campaign is to raise £ 250,000 through the sale of imited edition bath bomb Error 404, whose entire proceeds will be a real digital fund to support campaigns for digital rights worldwide. The fund will be donated to Access Now that will invite the associations of digital activists who are struggling all over the world for a free, open and safe internet, to apply for grants.

Breaking the silence

In 2016 only Access Now recorded and documented more than 50 blocks of the Internet throughout the world. Like the social media block in Uganda in February 2016 during the presidential elections, intent locks of the Brazilian government to messaging services from November 2015 and the recent Internet blockade in Zimbabwe to stop the protest movement against government. When people are silenced, it is time to speak out loud.

lush, access now, bomba da bagno error 404, bellezza

lush, access now, bomba da bagno error 404, bellezza

lush, access now, bomba da bagno error 404, bellezza

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