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When nostalgia drives trends: why use the Modern Cowboy Western Style of ASOS in your look

The air of nostalgia inspired by the Western Cowboy Style has influenced many clothes of this Autumn: here's how to use this new modern trend

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

This Autumn there is a new frontier for the inspiration of the trends: the Western Cowboy Style.


No, I’m not speaking about the unsightly memories in rodeo and lasso style as in the video of “Don’t Tell Me” by Madonna, but a more globalized version of the American classic.

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

Why was the inspiration for Western Cowboy Style born?

The truth is that, as men, even if we are projected into the future with an eye towards modern aesthetics, we always have an air of nostalgia with us. And when cultures and past eras influence the present we feel at home.

The desire to escape from modernity stimulates the experience and so the heritage of the past, history and folklore are mixed within the clothing we wear. The idea of being able to use these cultural references for our look makes us feel immediately at ease.

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

Western style tips: fringes

Although the best of the Western cowboy style remain the famous high boots, there are many other clothes that, inspired by this aesthetic, are able to be modern, allowing us to experience our personal style without limits and with curiosity.

The fringes for example are one of those elements typical of the Wild West. But today they are used in a festive and more subversive way, becoming a main characteristic of many clothes, a real unmissable accent. For example, in this post the fringes create a fun movement at the top of the t-shirt.

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

The fedora

You can’t think about Western imaginary without the fedora. In fact, the fedora is not just a hat, but a hat with a story.

Typically it is made of felt, with the crown in the shape of a drop and the wide visor, but in modern versions – like what you see in this post – the crown becomes high and flattened, allowing it to adapt even to plus size guys like me, because it increases the height, it draws the gaze upwards and lengthens the figure.

This modern vision also makes it perfect for denim jeans.

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

Light-blue denim

Last, we can not forget the denim, probably the most linked material to the collective imagination of a cowboy riding his horse.

Even the denim has changed: it is more light, reaching a great popularity thanks to its versatility that makes any jeans look like a pair of trousers. And although traditional tailoring has a strong impact on men’s wear, fabrics like light-blue denim can be easily adapted.

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

asos, stile western da cowboy, maglia frange, look taglie forti, plus size men outfit

Jules Square Black Glasses: ZEELOOL
Fedora: ASOS
Fringes t-shirt: ASOS
Denim jeans: ASOS

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