It may be our childhood dreams of becoming astronauts or the love for space and science, but the NASA logo has now become a clothing trend. There is no garment (or brand) that does not use it: but why?
NASA: the dream of space
Most likely the use of the NASA trademark is linked to the enthusiasm and mystery we all feel in the idea of traveling in space! In fact, although NASA is an agency of the American government, it’s not perceived as such. Instead, it is seen as a mythological company, where space exploration is synonymous of future and innovation. It is therefore really difficult for anyone to hate it (perhaps the conspiracy theorists?).
But why do we find this brand so easily, on both luxury and low-cost brands? As a public company, NASA doesn’t make money from the merchandise that bears its name. So companies only need the permission to use the logo and this makes easier to use such a well-known brand!
There are two main types of NASA logo, but the most used is known as “the worm”: the name of the agency is made up of three strokes that create rounded red letters, with a shape that resembles a worm. A logo that for its construction and iconicity has become a real cult in the branding and design industry because it draws on the wonder of a childhood that generations of people from all over the world have had and care about space: whatever if you grew up in the 80s or early 90s or 70s, that logo means space travel!
Among the various products available on the market, the one I’m presenting today is a Newchic bomber jacket: made of polyester, it has both the famous “worm logo” and the 1992 one on the front, with the red arrow and the starry background. It has an American (and Chinese!) flag patch on the side, two large comfortable pockets and a zip with the “Remove before flight” tag, used on both planes and spacecraft to indicate components that must be removed before departure.
What I’m wearing:
Bomber jacket: NEWCHIC