{"id":8240,"date":"2015-06-29T13:38:16","date_gmt":"2015-06-29T11:38:16","guid":{"rendered":"http:\/\/www.guyoverboard.com\/2015\/06\/lush-sapone-amore-gay-ok.html"},"modified":"2016-12-20T15:37:59","modified_gmt":"2016-12-20T13:37:59","slug":"lush-soap-gay-ok","status":"publish","type":"post","link":"https:\/\/www.guyoverboard.com\/en\/2015\/06\/lush-soap-gay-ok.html","title":{"rendered":"Lush #GayIsOk – What if your love was illegal?"},"content":{"rendered":"

\"lush,<\/p>\n

June 26, 2015 will go down in history: the United States recognized gay marriage as a constitutional right.<\/p>\n

From June 25th to July 6th<\/strong>, 825<\/strong> Lush<\/a> stores worldwide will ask its customers to answer the simple but incisive question “What if your love was illegal?”<\/em> showing themselves with the golden soap,\u00a0symbol of a\u00a0campaign to cries\u00a0the world why #GayIsOk<\/strong><\/p>\n

Buying soap golden, called Love<\/a><\/strong><\/em> for the occasion, customers\u00a0will support the LGBT association who struggle every day for the recognition of equal rights. #GayIsOk campaign aims to raise $250,000<\/strong> through the sale of the soap Love<\/em>. $50,000<\/strong> will be donated to the association\u00a0All Out<\/a><\/strong> for the continued battle in defense of love and equality. The rest of the profits will be completely divided between those LGBT groups that will send the grant application by All Out<\/em>.<\/p>\n

The Love<\/em> soap may be considering illegal in some markets since it promotes a positive image of gay rights. More than 100 Lush shops in the world also can not sell it because of anti-gay laws in force in many country. In 76 countries in the world to be gay is considered a crime. In 10 it may cost your life.<\/p>\n

Up you can find\u00a0the promo where\u00a0I have answered the question “What if your love was illegal?”<\/em><\/p>\n