Ruco Line exports its designer sneakers epitomising Italian Fashion Style throughout the world, and now presents its new version of the “Pure” collection, designed for the brand by archistar Jean Nouvel, with lower uppers that completely bare the ankle for spring/summer. Made in brushed and suede calfskin, the “Pure” models are proposed in neutral tones for men, but there are also lamé effects and bright colors that highlight the versatility of this collection. The architect has also designed the project for the brand’s new store in via del Babuino, in the very centre of the capital’s elegant, luxury shopping area. The concept of this flagship store reflects the essential, elemental, linear designs, which represent the bedrock ofJean Nouvel’s creative philosophy.
