This year the hot season will witness a unique style statement: an avant-garde that combines the rural styles with urban cuts. Creator of this fashion magic Rifali Chandra, that with her newly initiated organization Edenfista has presented a new Spring/Summer 2015 collection during the India Runway Week of April 11th.
Edenfista born from the union of “Eden”, as symbol of prosperity, “F” as fashion and “Ista” as classic, timeless element. With this name, the brand choose to take liberal experience with fashion, beginning from the size (that can be customized). During the India Runway Week, Edenfista shows an eclectic collection of modern style in celebration of Rustic Fusion Fashion. Abstract forms is combined with Oriental stories to create products for both men and women. A fashion aesthetically prosperous as it defines not only by the cuts and the overall appeal of the product, but also by the embedded detailed elements in it.
A musician and artist, NIFT Mumbai graduate Rifali Chandra believes in converting raw things into elements of Classic. She considers fashion the most important aspect in terms of visualization, style, growth and economy. And with this exuberance she believes in celebrating the visual journey as it comes. Akash Chandravansi (creative director of the brand) creates visual concepts and designer Rifali expressed these visuals into design and collection.