If you spent time in a yoga class, or in one of those “bio” bar probably you would see a large number of people wearing bead necklaces around their wrists or neck.
These pearls – called mala, mantra or prayer beads – are used in many religions, particularly Buddhism and Hinduism, to help focus the mind during meditation. For many, they are the bearers of a spiritual meaning.
Newchic mala bracelet
Today some brands realize mala bracelets that combine spirituality with a touch of style. They can be found in intriguing materials such as agate, studded with Swarovski crystals or embellished with rubies and diamonds. There are more conventional, in wood, mixig colors, such Newchic. And then there are also the most elegant, gold, good for a cocktail party.
Moschino cigarette iPhone case
While spirituality unites with style, fashion makes fun of the daily materiality. Smoking is back in fashion – and for once the fault is not of Kate Moss but Moschino. Its latest collection (shown a few weeks ago) winds around the topic of smoking, and among the various objects stands a pack of cigarettes iPhone case with the slogan “Fashion kills.”
Since Moschino took over as creative director in 2013 Jeremy Scott, it has re-started taking references from pop culture – with themes such as Barbie or McDonald. A move that subverts our idea of fashion as an elite medium and explores the relationship between art and commercialism; a spiritual recognition of the power of the brand, starting Marlboro man until the camel Camel Lights
Photo: Giacinto Mozzetta