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Wood Wood – Hero, Heroine, Heroin

The black tshirt "Hero, Heorine, Heroin" is part of the collection of WOOD WOOD Autumn/Winter 2014 inspired by all the dead artists for an addiction

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

Founded in 2002, WOOD WOOD is a brand of Copenhagen with a unique approach to fashion, combining elements street and high-end, creating an own aesthetic. The black tshirt with bold “Hero, Heorine, Heroin” in white that I wear this outfit is part of Fall/Winter 2014 “Heroes” collection, inspired by all those artists lost for an addiction.


The word game that turns the term “hero” in the word “heroin” (one of the most deadly addiction of our recent years) has an effective impact, that makes sense to understand how great stars of the art scene, always seen as unattainable myths, were “ordinary” people with problems so large that they couldn’t find a way out except in self-destructive behaviors.

I decided to wear with the tshirt the Levi’s Type II Jacket, the denim drive jacket with two breast pockets that in 1953 became the unofficial uniform of the worker men; tweed pants in shades of brown (like the seams of the jacket) by Promod and sneakers in black leather and zip side by Cinzia Araia. As an accessory I chose a beanie by H&M in shades of red and the watch by Diadora Time.

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

wood wood, hero heroine heroin, tshirt, levis, type 2 jacket, promod, tweed, cinzia araia, hm

I was wearing

Tshirt: WOOD WOOD
Jacket: LEVI’S
Pants: PROMOD
Shoes: CINZIA ARAIA
Beanie: H&M
Watch: DIADORA TIME

photo by Giacinto Mozzetta

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