Fashion had a tremendous impact on the environment when it is structured as an industry and the production increased dramatically. And in recent years a greater awareness of everything that is harming the environment (and ourselves) has increased. So, not only at a legislative level, but also on a personal level, it became important to know the dynamics of the processes of creation, production and disposal of all products, including those we wear. The eco-fashion is born from the idea of thinking and acting in a sustainable manner through a new expression of fashion and style.
Ab Aeterno is an Italian company that produces watches that combine the beauty of nature to the Italian taste since 2012. In addition to making quality objects that testify the industrial and craftsmanship tradition, the company uses a material known for its lightness, resistance and eco-compatibility as wood. And doing it, Ab Aesterno apply sustainable production processes, respectful of the world we live and the health of the people working for the realization of the products. The wood comes from forests where removal was checked and is practiced sustainable forestry. Ab Aeterno is also the first watch Made in Italy with Swiss movement, a symbol of quality watchmaking excellence.
Along with a jacket in wool and acetate by Hells Bells, a leather bracelet of Kjore Project (another brand eco-fashion), the steel rings of Pietro Ferrante and COS and mirrored sunglasses mirrored by Asos, I wore the Envy model of the Nature Collection, a collection that enrich a sporty look and donate a freshness for a more formal outfit. The watch case has a diameter of 40mm and a thickness of 9 mm, and is all made in Green Sandal, a wood characterized by its particular hue able to give color and personality to any look, for the light veins and for the light fragrance that is able to exhale.
The watches are available on www.abaeternowatches.com. Christmas is approaching, could be a great gift idea!